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Indie filmmaker Alex Morgan has recently announced a firm commitment to traditional theatrical runs for his films, despite growing interest from major studios eager to shift distribution toward digital platforms. Morgan emphasized the importance of the cinema experience and expressed concerns about the impact of bypassing theaters.
Commitment to Theatrical Releases
In an interview, Morgan highlighted several reasons for his dedication to the big screen:
- Audience engagement: The immersive environment of a theater enhances storytelling.
- Supporting cinemas: Theaters continue to be cultural hubs that deserve patronage.
- Artistic integrity: Some films are crafted with theatrical viewing in mind, which can be lost on smaller screens.
Major Studio Interest
Despite this stance, major studios have approached Morgan with offers favoring early digital releases and streaming exclusives. These offers often promise large upfront payments and wide accessibility but compromise traditional release windows.
Potential Impact on Indie Filmmaking
Experts suggest Morgan’s approach may inspire other independent filmmakers to prioritize theaters, potentially revitalizing the traditional film distribution model amid the rise of on-demand streaming services. This could help maintain diverse viewing options for audiences worldwide.
