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The ongoing debate among major streaming companies over acquiring the rights to host the prestigious Oscars ceremony is heating up, especially as the existing contract with ABC approaches its expiration. With the Academy Awards being one of the most-watched live events globally, securing the broadcast rights represents a significant opportunity for any media platform.
Key Players in the Bidding War
Several streaming giants have expressed interest in purchasing the broadcasting rights, aiming to enhance their live event portfolios and increase subscriber engagement. The main contenders include:
- Netflix – known for its original content and global reach.
- Amazon Prime Video – with its expanding live event investments.
- Apple TV+ – leveraging its growing market presence.
- HBO Max – aiming to diversify its programming offerings.
Implications of the Contract Change
The end of ABC’s contract signals a potential shift in how audiences will consume the Oscars, moving from traditional television to digital streaming platforms. This change could:
- Increase accessibility for viewers worldwide through online streaming capabilities.
- Boost revenue for the Academy via lucrative deals with tech companies.
- Transform the viewing experience with interactive and enhanced features unique to digital platforms.
As negotiations continue, the winner of the bidding war will have a tremendous impact on the future of awards ceremonies and how live televised events evolve in the streaming era.
