For weeks, Swifties had one date circled on their calendars — the 2025 American Music Awards. With Taylor Swift featured prominently in promos and speculation building around the long-awaited announcement of Reputation (Taylor’s Version), it seemed the stars had aligned. But when Swift was a no-show and the project remained unannounced, fan anticipation turned into collective outrage.
For weeks, Swifties have marked their calendars for the American Music Awards. Expecting Taylor Swift. Featuring prominently in promos and speculation, building around the long-awaited. announcement of Reputation Taylor’s Version, it seemed that the stars had aligned perfectly. The twist came when Taylor Swift was a no-show at the AMA awards.
The American Music Awards were unexpected and disappointing for Swifties. The AMA happened on 27 May 2025 at 5:30 am. Taylor Swift’s deep ties to the AMAs are no secret. She’s the show’s most awarded artist of all time and often uses major award ceremonies as a platform for career-defining moments. This happened because. The deep ties between AMAs and Taylor Swift are no secret. She is the show’s most awarded artist of all time. It was the first time in 8 years that she did not win any award for which she was nominated.
Why did fans feel that Taylor was hinting at something?
The hints she dropped were a snippet of “Look What You Made Me Do” which was featured in a recent episode of The Handmaid’s Tale, reigniting discussions about the album’s release timeline. Fans noted that a 26% discount on selected merchandise on Swift’s official website was made.
When the teasers of the 2024 AMAs included clips and images of the “Fortnight” singer, fans took itas a sign. Many assumed this as the moment she would finally drop Reputation (Taylors’s version), one of the lastmissing pieces in her quest to reclaim her music catalog.
The arrangement of menu items on her website wee made from Apparel, music, Accessries to Sale all of which spelled out ‘AMAS’, further fueling speculation about the potential reveal at the American Music Awards.
Instead, the show came and went without Swift making an appearance, and worse, without a single mention of Rep TV.
A Throwback
The song in which Kanye West references Taylor Swift is titled “Famous”, released in 2016 as part of his album The Life of Pablo. The track includes the controversial lyrics:
“I feel like me and Taylor might still have sex / Why? I made that bitch famous.”
These lyrics allude to that specific moment in pop cultural history when Kanye West jumped in on Taylor Swift as she gave her acceptance speech during the 2009 MTV Video Music Awards. As he interrupted her, he freely expressed his view that Beyoncé’s video was the best one of all time. The lyrics in the song “Famous” have been used to reignite public conversation and debate about their previous interactions and tumultuous relationship.
When the song was released, Kanye West openly boasted that Taylor Swift had given him her permission regarding the offending line. Her representatives, however, emerging on her behalf denied it, stating categorically that she had not been approached regarding the offending line that called her out in a derogatory way as “that bitch.”
The drama reached new heights of ferocity with Kim Kardashian, Kanye’s then-wife, bursting onto the internet and posting a video recording of a phone call that had been made between Kanye West and Taylor Swift. On the video, it was claimed on the call that Taylor had agreed to the very word in question. Taylor responded quickly, however, stating that she had never been made aware of the very words that were to be used in the song, namely referencing the offending word that was used in the lyrics.
This specific scandal involving Taylor Swift had a deep and lasting impact on her public image, changing the manner in which she was viewed by her critics and followers. It was also an irreversible catalyst for the material that is discussed within her follow-up album, Reputation. Within Reputation, she has seized the moment to discuss and confront issues of media perception and the nuance of personal reputation. Because of this scandalous incident, Taylor Swift’s Reputation album had a lasting impression on her fans, affecting them for a very long time. Keep reading Celewood.com
